Embracing digital transformation is a further key priority, and planned development will create a digital ecosystem for Greek tourism using four strategic pillars: digital transformation of services to citizens and enterprises; digital upgrading of tourism education; an integrated system of online data collection and processing; and utilisation of new technologies in tourism promotion.Travel agencies and other reservation services industryRetail trade of country-specific tourism characteristic goodsThe use of this work, whether digital or print, is governed by the Terms and Conditions to be found at This document, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. The Ministry of Tourism is responsible for tourism policy making and development in Greece. Of this, EUR 20.6 million was allocated to support the marketing and promotional activities of the Greek National Tourism Organisation.
At the regional and local level, regions and municipalities plan and implement programmes and activities for tourism development and promotion.
•Consumer behavior changes and travel habits and preferences are shaped based on the COVID-19 experience. Unauthorized use and/or duplication of this material without express and written permission from the author and/or owner is
Travel exports accounted for 43.3% of total service exports in 2018. Greek Travel Pages, 6, Psylla str.
•Most summer hotels in Greece unable to operate in 2020 and 2021. All promotional activities require the approval of the Greek National Tourism Organisation, to ensure that these campaigns align with the national strategy for tourism promotion.The total budget for the Ministry of Tourism rose by 6.3% in 2018 to EUR 63.7 million, up from EUR 59.9 million in 2017.
Furthermore, the Ministry of Tourism has worked closely with the European Bank for Reconstruction and Development to roll out management plans to promote sustainable tourism in two of the country’s most popular holiday islands: Rhodes and Santorini.
Nights in all means of accommodation rose by 8.1% compared with 2017, to reach 230.7 million.
Source: OECD, adapted from the Ministry of Tourism, 2020The National Strategic Reference Framework for the Tourism Sector guides the sector’s development for the period 2014-20.
Greece’s tourism strategy aims to promote the country as a global and attractive year round destination offering unique and authentic travel experiences. PDF | On Jan 1, 2012, Soultana (Tania) Kapiki published Current and Future Trends in Tourism and Hospitality. © 1998 – 2020 International Publications Ltd. - This site uses cookies to improve user experience.
The main priorities for national tourism policy are to improve the competitiveness, quality, authenticity, resilience and sustainability of the tourism product, and to boost investment in high quality accommodation and other tourism developments with a low environmental footprint. Domestic tourists made 5.7 million trips in 2018, up 3.6% over 2017. The sector directly employed 381 800 people in 2018, accounting for 10.0% of total employment in the country.
It’s the combined feeling of freedom, … Το σχήμα πιστοποίησης TÜV AUSTRIA Covid–Shield για τη λήψη μέτρων ενάντια στον κορωνοϊό, ενισχύει την εμπιστοσύνη προς Olympic medalists and world champions will participate in the Navarino Challenge 2020 event, that will take placeThe East Med Yacht Show 2020, a prime yachting event taking place annually in Greece, has been canceled due a surgeOnly a few days to go until The Authentic Marathon Swim event, that will take place on Evia, from September 4-6.The island of Rhodes, this summer will host two international music festivals as part of its efforts to enrich itsThe Santorini Experience event is getting ready to offer unique moments of sports and tourism to professional andThe Commission has proposed that Elefsina and Timisoara push back their terms as European Culture Capitals to 2023The UNWTO and Sommet Education are calling on career climbers and switchers, entrepreneurs and innovators to putMesse Berlin (Singapore), the organizer of ITB Asia 2020, has announced that the annual travel trade show will go The year 2018 broke all records for Greek tourism, with the country welcoming 33 million international arrivals and earning revenues of more than 16 billion euros.
The majority of domestic visitors stayed with friends or relatives or in other non-rented accommodation, with only 34.2% of visits using paid accommodation. Working closely alongside major tour operators, the plan aims to highlight emerging destinations and attract visitors to experience lesser known places and assets during the shoulder months. The main goal of Greece’s new tourism campaign is to remind international visitors of the feeling of Greek Summer and that being on holiday in Greece is to experience something deeper, more true, more human than elsewhere.
The northern Athens suburb of Kifissia, this autumn will welcome the Say Hotel, a new four-star boutique property due to open its doors at In addition, a training guide will lay the foundations for extending relevant practices across the country. Recent legislation has also helped modernise the operation of the tourism value chain - by supporting entrepreneurship and improving skills in order to capitalise on new markets that demand authentic and sustainable experiences.The Greek National Tourism Organisation’s Tourism Marketing Plan 2019-20 distinguishes the competitive advantages of each of the 13 Regions, and proposes a range of dynamic packages combining well known destinations with new, emerging destinations, offering travellers a variety of choices throughout the year. The Marketing Plan showcases the hidden attractions of each region, raises the awareness of both domestic and inbound visitors to result in the dispersal of tourism demand throughout the year.
Signup to receive our daily travel-tourism industry newsletter.Greece’s jobless rate increased from 15.7 percent in April 2020 to 17 percent in May, according to the latest data released by Eurostat. Investments are also progressing with a number of regional airports.
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